Induction Task

The Brief

You are a new employee in an Advertising company, your company has just been asked to produce a magazine advert for one or two new products.

Choose either:

A new fragrance (male or female)

or

A new mobile phone

Your task is to construct this advertisement.

The finished product will need to be:

- An advertisement of at least A4 size, featuring both text and image. this needs to be completed on a P.C.

- You must have a digital photograph (taken and arranged by you) that features the product chosen, in a way that will appeal to it's target audience.

- A brand name

- A sell line or slogan as anchorage

- You must present a draft and your planning, including any unused photos.

Your advert must follow advertising conventions.

When you Ad is complete you must complete a 500 word evaluation explaining your technical and conceptual decisions.