Final Product and Evaluation
In any advertisement there may be a narrative; mine consists of - ‘by choosing this perfume and spraying just one drop of it will take you on a journey to your every desire, these desires could be sexual, an adventure, excitement etc’ this is also known as the signified.
My second advertisement poster I designed and created is for the same perfume, I just used a different style that created a complete different narrative. This poster consists of one model; the image is a close up of the models shoulders, face and arms. I used the same colour scheme as my other poster, this created the same connotations that I wanted. I only kept the perfume bottle in colour to allow it to be the main focal point. It worked perfectly against the black and white contrast. In this poster the model is holding the actual perfume bottle; this creates a better sense of realism. Her view point is directly towards the audience allowing the viewer to be directly looked at engaging the viewer’s attention. By having a black and white colour scheme it creates a sense of simplicity, I wanted to follow this simplicity by having simple text on the poster, by only having the brand name and the perfume name. the convention of my poster is this text, it is expected to show text the brand and perfume name which is the only necessary information that is needed for any perfume advertisement. This poster doesn’t show much sign of narrative but only draws our attention to the model; the viewer may get a sense of desire by just looking at the image. Also by looking at the model she has a slight sexual tension in her eyes, by slightly having her mouth open also creates a sexual feeling therefore allowing the viewer to relate to this. The models makeup and hair is also simple, I didn’t want the perfume to be taken away from the main focal point as it is a perfume advertisement.